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181.One of the eight primary MARKETING-RELATED reasons for new-product failure is . A.skipping steps in the new-product process B.pushing a product too early into the market C.no economical access to buyers D.not learning from past new-product failures E.not understanding the legal definition of newness. 182.One of the eight primary MARKETING-RELATED reasons for new-product failure is . 183.One of the eight primary MARKETING-RELATED reasons for new-product failure is . 184.When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was .
185.Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to kill cold and flu germs when users sneezed, coughed, or blew their noses into them. Unfortunately, people didn't believe the claim and were frightened by the "cidal" in the brand name. The reason for this product failure was A.an insignificant point of difference. B.too little market attractiveness. C.poor execution of the marketing mix. D.poor product quality. E.incomplete market and product protocol. 186.Until 1996, U.S. carmakers sent very few right-hand-drive cars to Japan while German car makers exported several models with the steering wheel on the right to accommodate the way the Japanese drive their cars on the left side of the road. American car manufacturers could blame their failure to a great degree on