However a deeper analysis indicates that they may belong to different genres if

However a deeper analysis indicates that they may

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the same genre. However, a deeper analysis indicates that they may belong to different genres, if the purpose of communication appears different. The use of ESP approach to genre has attracted a number of researchers in the last two decades (Askehave and Nielsen, 2005; Catenaccio, 2008; Lassen, 2006; Llopis, 2009; Louhiala-Salminen, 1995; Pinto dos Santos, 2002; Yates and Orlikowski, 1992, 2002; Yunxia, 2000). Generally, this approach to genre is used as an educational method in teaching English as a second (foreign) language. Luzon (2005) referred to the discourse community concept, suggested by Swales (1990), in order to understand the practice used in technical communication. She asserted that “by studying genres in relation to the activity system of a community”, researchers may improve their understanding of the technical communication. In a more recent study, Huiling (2008) studied “the initiation of novice grant writers to the activity system of National Institutions of Health grant applications” (p. 3). She suggested that writing instructors should “teach genre systems rather than specific genres to better facilitate students’ enculturation to activity systems of disciplinary discourse communities” (p. 3). The use of the discourse community concept was also applied in examining the genre of press release (Tench, 2003) and teaching writing to high school students (Gordon and Myskow, 2010). According to Hyon (1996, p. 695) “scholars in this field have framed genres as oral and written text types defined by their formal properties as well as by their communicative purposes within social contexts”. ESP was also used in a number of studies that investigated the genre of business communication. After analysing their communicative purposes, Yates and
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Orlikowski (1992) identified business letters, business memos, and business email messages as genres. Berkenkotter and Huckin (1995), however, stated that the
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