Actions all the existing inventory had to be

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products in as well as our Honda products that we had become known for in the area. ACTIONS: All the existing inventory had to be transported across town to the new location, while still leaving room for the new Arctic Cat inventory that we would be adding to our business. Parts were left on their respective shelves, in order and bin locations, then shrink wrapped to keep them from becoming unorganized. Upon arrival at the new store the parts had to be unpacked, while remaining in order, and placed on their new shelves and bin locations logged and inputted into the computer. All employees also had to get used to the new name, which came much easier than it did for our customers. We tried to frequently remind our existing customers of our new name and location, while also welcoming new customers that visited due to increased interstate frontage. RESULTS: Overall the business saw a major increase in customer traffic and more new customers than ever before. Revenues went up and in the first year we sold more units than we ever had in previous years. It took a while for some of our oldest customers to get used to the change in scenery, and it wasn’t uncommon to have someone call from outside of the old
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Matthew Woodson location asking us where we were. After a couple of years in the new building, these small problems melted away and we began to see the fruits of our labor in the highest profits the business had ever recorded.
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  • Fall '18
  • Management, Matthew Woodson, Parts Department Manager

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