Refer to 7 3 making podcasts work for business 4

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Refer to 7-3: Making Podcasts Work for Business.4.Telling Stories With Blogs and News SitesMany businesses find blogging a valuable tool for communicating withemployees, customers, and the larger public. Knowing how to crafteffective blog posts will equip you to reach a large audience and developstrong communities within and outside your company.For what purposes do companies use blogs? Check all that apply.
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Refer to 7-4: Telling Stories With Blogs and News Sites.Read the scenario, and answer the following questions.You work for a sporting goods retailer, and you’re trying to find ways toincrease customers’ interest in cycling products. You decide to write ablog post explaining the health benefits of cycling.Which is the best opening for your blog post?Cycling is good for you for many reasons. The following list explainsthe health benefits of cycling.Does getting back in shape seem like an impossible task? Have yougiven up your New Year’s resolution to drop pounds and gainstamina and strength? What if I told you getting healthy is as easy asriding a bike?Explanation: The best opening for your blog post is “Does gettingback in shape seem like an impossible task? Have you given upyour New Year’s resolution to drop pounds and gain stamina andstrength? What if I told you getting healthy is as easy as riding abike?” This opening immediately engages readers with relevantquestions and presents the solution to a problem. Other tactics youmight use for an opening paragraph include presenting a startlingfact or telling an interesting anecdote. The other answer optionsfail to engage the audience, do not address health as the primaryconcern, or jump too quickly to details.When blogging, remember these eight tips: Craft a catchy andconcise title, ace the opening paragraph, provide details in thebody, consider visuals, include calls to action, edit and proofread,respond to posts respectfully, and learn from the best.Refer to 7-4: Telling Stories With Blogs and News Sites.Which of the following would be beneficial to the body of your blog?Check all that apply.Let your readers know why the health benefits of cycling are relevantto them.Identify the health benefits of cycling in a numbered or bulleted list.Provide a detailed explanation of how cycling affects different partsof the body.

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Instant messaging, Social network service

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