Refer to 7 3 making podcasts work for business 4

 Refer to 7-3: Making Podcasts Work for Business.
4. Telling Stories With Blogs and News Sites
 Many businesses find blogging a valuable tool for communicating with
employees, customers, and the larger public. Knowing how to craft
effective blog posts will equip you to reach a large audience and develop
strong communities within and outside your company.
 For what purposes do companies use blogs? Check all that apply.
8

 Refer to 7-4: Telling Stories With Blogs and News Sites.
 Read the scenario, and answer the following questions.
 You work for a sporting goods retailer, and you’re trying to find ways to
increase customers’ interest in cycling products. You decide to write a
blog post explaining the health benefits of cycling.
 Which is the best opening for your blog post?
 Cycling is good for you for many reasons. The following list explains
the health benefits of cycling.
 Does getting back in shape seem like an impossible task? Have you
given up your New Year’s resolution to drop pounds and gain
stamina and strength? What if I told you getting healthy is as easy as
riding a bike?
 Explanation: The best opening for your blog post is “Does getting
back in shape seem like an impossible task? Have you given up
your New Year’s resolution to drop pounds and gain stamina and
strength? What if I told you getting healthy is as easy as riding a
bike?” This opening immediately engages readers with relevant
questions and presents the solution to a problem. Other tactics you
might use for an opening paragraph include presenting a startling
fact or telling an interesting anecdote. The other answer options
fail to engage the audience, do not address health as the primary
concern, or jump too quickly to details.
 When blogging, remember these eight tips: Craft a catchy and
concise title, ace the opening paragraph, provide details in the
body, consider visuals, include calls to action, edit and proofread,
respond to posts respectfully, and learn from the best.
 Refer to 7-4: Telling Stories With Blogs and News Sites.
 Which of the following would be beneficial to the body of your blog?
Check all that apply.
 Let your readers know why the health benefits of cycling are relevant
to them.
 Identify the health benefits of cycling in a numbered or bulleted list.
 Provide a detailed explanation of how cycling affects different parts
of the body.