While the expansion phase represents progress the newly launched product still

While the expansion phase represents progress the

This preview shows page 1 - 2 out of 2 pages.

secondary products by counting on the intensity of the response. While the expansion phase represents progress, the newly launched product still has risks. Examples include: Where there is generally positive market reaction, the competition will seek to create and promote a competitive product.
Image of page 1
· Marketing errors or problems with performance are given more attention. Bad news travels quickly because the saying goes. At this point, producers must take particular care not to undermine or prevent competition and negative ads. This manner has been challenged by too many successful products. Example: When the tablet computer was launched in 2000, Apple took the interest from its first iPad released in 2010. Example: Example: Eventually the electronics brands Samsung, Lenovo, and other produced their own tablets. The iPad is a technology device which seems to have longevity to date. Three Stage: Term During the maturity period, Product sales peak will be the longest part of the life cycle. This always happens when demand is at its peak. The public at large has responded positively and competitors have definitely notified. The manufacturer may have to: once competitive products start to emerge on the market Reduced prices due to increased competition · To make the goods more appealing to the customer than competing products, incorporate new features · Give retailers opportunities to keep ordering the products
Image of page 2

You've reached the end of your free preview.

Want to read both pages?

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes