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that uses aircraft. However, as volume grows DHL decided to use a single hub at Cincinnati. DHL adopted early computerization that support its operations and administrative process that impacted the business. When Bill Waden joined DHL, he introduced the “three rings” policy so that the levels of customer service would increase as customers could call their hotline much easier. When Pat Lupo took charge, he introduced Worldwide Package Express (WPX) which focused on small package business. This gave DHL the strategic advantage over its competitors. In 2002, Deutsche Post completely took control of DHL which grew it by uniting Express, Global Forwarding, and Logistics under the DHL branding. According to Chung, P., & Bowie, R. (2017), “The shipping companies, the banks and the oil and oil service companies were the three key industry segments which supported and drove DHL to exponential expansion and explosive growth.”
3Air Cargo Integrator Analysis: DHL3.DisadvantagesOne of the competitive pressures that DHL faced is when FedEx introduced the 12-hour international delivery. With this, DHL was challenged as its international delivery was more than 12 hours. DHL also felt pressures when its competitors introduced overnight delivery services. In addition, airlines were also a competitor to DHL because of belly cargo freight,