19781726-Building-Successful-Public-Relations-Campaigns

10 measure results the hottest topic in pr is the

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10. Measure Results - the hottest topic in PR is the ability to measure campaign results. Evaluate the total coverage, tonality (positive, negative, or neutral), sources, and how your organization compares to the competition. Additionally, contrast how your efforts stack up to traditional advertising to demonstrate cost savings. Be sure to ask your PR service provider how reporting and analytics are integrated with their solution. There are many providers who offer PR Consulting; media contact databases; newswire distribution; press and video clipping; blog monitoring; webcast platforms; and other helpful PR services. This section will help you further develop your strategy by outlining various vendor offerings. PR Consulting - partnering with a PR Consulting firm such as Hill & Knowlton , or a local provider, can help you with developing an effective PR process. PR Suite Vendors - while organizations such as Vocus and PR Newswire claim to have a best-of-breed, comprehensive PR system, many practitioners prefer to save money and piece together vendor solutions that are well-known for their particular offerings.
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Call a Principal Analyst: (866) 947-7744 8 Conclusion Media Contact Database - if your needs necessitate a large media contact database; consider using Bacon’s MediaSource.Contact Module . PR Submission Engine & Tracking - PR Newswire provides an excellent press release submission engine but is more expensive than PRWeb who also offers an integrated solution with their partner Businesswire . Press Clipping Services - to help you monitor the coverage of your press releases, consider a subscription to BurrellesLuce . Video Clipping Services - to monitor your broadcast coverage, look at multivision’s Digital Showroom 4.0 . Blog Monitoring - blogs are a rapidly growing content medium. Analyze what people are saying about your organization with Biz360 Blogview or CyberAlert . Webcasting - create winning online presentations with IVT , or Angelvision Technologies . Public relations, if done effectively, can be an inexpensive addition to your marketing mix. As you develop your strategy, consider the various elements of a PR Program, learn PR Best Practices, and select the right tools for your organization. If you anticipate having difficulty, consider partnering with a PR agency that has relevant industry experience. Many mid-sized organizations outsource this function, but with the right tools and know-how, you can save money and enhance your skill set simultaneously.
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