the world, by manufacturing and selling eyewear and sun wear characterized by their high technical and stylistic quality, in order to maximize our customers' wellbeing and satisfaction.” Creative brief: Value proposition o Superior quality product o Suitable for not just outdoor activities but also adventure sports. o Stylish and durable eyewear o Host of customization options Change in response of customers Current response Ray ban is cool, modern and everybody knows it. Desired response Ray ban is cool, modern, and innovative and I can be too.
Benefits of our product: Functional Benefits ROBOTUX integrates safety and fashion, allowing the spy agents as it is a camera fitted glasses and other customers to incorporate these glasses as their individual lifestyle. Specifications such as anti-reflective or polarized, B-15 High Contrast Brown, G-15 Neutral Gray, Carbon Fiber, Memo-ray, Titanium, and Light Adaptive lenses can make consumers secure that the technology of ROBOTUX will protect their eyes from dangerous exposure. ROBOTUX is high quality and well made. Ray-Ban offers a variety of color and style choices so that consumers can set their prescription lenses in it and can select their pair according to their individual preference. Emotional Benefits Ray-Ban provides our target with a special flare and sense of confidence. The fashionable nature of ROBOTUX eyewear allows our target market to embrace their personal sense of style. In today’s society glasses with extra features and style have become a big part of personal style and an integral part of every look. Ray-Ban users can be confident that their glasses will improve their personal image and enhance their daily undertakings.
Self-Expressive Benefits By wearing ROBOTUX our target audience can relate to the generations men and women who have incorporated the Ray-Ban brand into their unique lifestyle. ROBOTUX will allow our target to express their sense of individualism, using their ROBUTUX glasses for their own personal and unique purposes. Customer Analysis: Customer Needs and attractiveness of customers towards products: o Newest 1080 P full HD glasses. o Look sharp on both male and female. o Can be used by spy agents. o You can take these one to an optic shop and have fitted with prescription lenses. o Super attractive and super stealth.
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- Spring '16
- anita ghulam
- Sunglasses, Ray Ban