3. N.G. Carr, “IT Doesn’t Matter,” Harvard Business Re- view 5 (May 2003). 4. K.S. Nash, “Tech Spin-off From Spice Maker McCormick Puts CIO in the CEO Seat,” April 1, 2015, . com. 5. J. Chambers, “Cisco’s CEO on Staying Ahead of Tech- nology Shifts,” Harvard Business Review 5 (May 2015): 35-38. 6. G.C. Kane, D. Palmer, A.N. Phillips and D. Kiron, “Is Your Business Ready for a Digital Future?” MIT Sloan Manage- ment Review 56, no. 4 (summer 2015): 37-44. 7. R. Berkman, “Turning a ‘No Comment’ Company Into a Social Media Advocate,” August 6, 2013, - view.mit.edu. 8. D. Kiron, “The Unexpected Payoffs of Employee ‘Eaves- dropping,’” November 6, 2014, . 9. G.C. Kane et al. , “Moving Beyond Marketing.” 10. Chambers, “Cisco’s CEO on Staying Ahead of Technol- ogy Shifts.” i. R. Nieva, “‘Shine Up the Arches:’ McDonald’s and the Quest to Go Digital,” March 20, 2015, . ACKNOWLEDGMENTS We thank each of the following individuals, who were interviewed for this report: Randy Almond, head of data marketing, Twitter Sara Armbruster, vice president of strategy, re- search and new business innovation, Steelcase B. Bonin Bough, senior vice president and chief media and e-commerce officer, Mondelēz Interna- tional. John Brownstein, associate professor, Harvard Medical School Mohamed-Hédi Charki, associate professor of strategy, EDHEC Business School Carlos Dominguez, president and COO, Sprinklr Martyn Etherington, former CMO and chief of staff, Mitel Networks Lainey Garcia, manager of brand public relations and engagement, McDonald’s Dr. John Halamka, CIO, Beth Israel Deaconess Medical Center Perry Hewitt, CDO, Harvard University Benn Konsynski, professor of information systems and operations management, Emory University’s Goizueta Business School Paul Leonardi, professor of technology manage- ment, University of California, Santa Barbara David Mathison, founder, CDO Club Steve Milovich, senior vice president of global human resources and talent diversity, Disney/ABC Television Group and senior vice president of em- ployee digital media, The Walt Disney Company Scott Monty, principal, Scott Monty Strategies Panagiotis Papadimitriou, senior director, data science, Upwork Jim Rosenberg, chief of digital strategy, UNICEF Phil Simon, author, consultant Sree Sreenivasan, CDO, The Metropolitan Mu- seum of Art Ben Waber, president and CEO, Humanyze
STRATEGY, NOT TECHNOLOGY, DRIVES DIGITAL TRANSFORMATION • MIT SLOAN MANAGEMENT REVIEW 17 THE SURVEY: Questions and Responses Results from the 2014 Digital Business Global Executive Survey Strongly disagree Strongly agree Agree Neither agree nor disagree Disagree 1. I know what my organization is doing with respect to digital technologies. 2% 7% 12% 50% 29% Don’t know Strongly disagree Strongly agree Agree Neither agree nor disagree Disagree 2. Our organization has a clear and coherent digital strategy.
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