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Xyz electric a chain of 18 appliance stores has a

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62) XYZElectric,achainof18appliancestores,hasamarketingorganizationinwhichspecialistsheaddifferentmarketingactivities.Whatisthistypeoforganizationcalled?A) productB) organicC) geographicD) functionalE) market62)
63) Modernmarketingdepartmentsarearrangedinthefollowingways,EXCEPTwhichone?63)
64) The________organizationalformatwasfirstusedbyProcterandGamblein1929.64)
65) The________organizationalsystem'smainadvantageisthatthecompanyisorganizedaroundtheneedsofspecificmarketsegments.65)
66) Anincreasinglylargenumberoffirmsarechangingtheirorganizationalfocusfrom________managementto________management.A) brand;customerB) global;regionalC) product;geographicD) product;functionalE) geographic;functional66)
67) Evaluatingtheresultsofmarketingstrategiesandplans,andtakingcorrectiveactiontoensurethatobjectivesareattained,iscalled________.67)
11
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/MediumHeavy-Duty-Truck-Engines-Fuel-Computerized-Management-Systems-6th-Edition-9780357358542-2707/
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Chapter 42 / Exercise 4
Medium/Heavy Duty Truck Engines, Fuel & Computerized Management Systems
Bennett
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68) Themarketingcontrolprocessentailsthefollowingstepsinorder:settinggoals,________,evaluatingperformance,and________.68)
69) ________isNOTastepinthemarketingcontrolprocess.69)
70) Ensuringthatthecompanyachievesthesales,profits,andothergoalssetoutinitsannualmarketingplanisthepurposeof________.A) strategiccontrolB) operatingcontrolC) ROMID) amarketingauditE) marketingcontrol70)
71) ________involveslookingatwhetheracompany'sbasicstrategiesarewellmatchedtoitsopportunities.71)
72) ________isacomprehensiveandsystematicanalysisofacompany'senvironment,objectives,strategies,andactivitiesthatisconductedbyanoutsideandobjectiveparty.72)

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Term
Spring
Professor
asad
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Medium/Heavy Duty Truck Engines, Fuel & Computerized Management Systems
The document you are viewing contains questions related to this textbook.
Chapter 42 / Exercise 4
Medium/Heavy Duty Truck Engines, Fuel & Computerized Management Systems
Bennett
Expert Verified

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