A strategic option such as entering a new market or

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a strategic option, such as entering a new market or launching a new  product a opportunity to make an acquisition a potential partnership changing a supplier outsourcing a service, activity or resource an investment opportunity Be sure to describe the subject for the SWOT analysis clearly so that those  contributing to the analysis, and those seeing the finished SWOT analysis,  properly understand the purpose of the SWOT assessment and implications.  
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SWOT analysis template Subject of SWOT analysis: (define the subject of the analysis here) Strengths Advantages of proposition? Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, likely returns? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioural? Management cover, succession? Weaknesses Disadvantages of proposition? Gaps in capabilities?
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