Due on Moodle by Sunday 1159pm in week 7 one submission per group Learning

Due on moodle by sunday 1159pm in week 7 one

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Due on Moodle by Sunday 11:59pm in week 7 (one submission per group) Learning objective Instruction will be posted on Moodle in the coming weeks 41 Group assignment but individual assessment! Each group need to work out and agree on the individual contribution of each group member The marks will be allocated according to the contribution Each group member has to sign the contribution form and return it to the tutor 42
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Lecture 1 15 Hypothetical Assessment Outcome for Assignment 1 Example A Assignment mark 60 Individual contribution equal Student 1 – 33% Student 2 – 33% Student 3 – 33% Individual marks equal Student 1 – 60 Student 2 – 60 Student 3 – 60 43 Example B Assignment mark 60 Individual contribution – unequal Student 1 – 50% Student 2 – 25% Student 3 – 25% Individual marks will be adjusted For differences > 10%, the group need to provide an explanation Assignment 2: Research Report Write a brief research report for an assigned case You are asked to develop a number of research questions and hypotheses based on the case and dataset test these hypotheses using the accompanying data And report the results (including all statistical outputs) Individual assignment, so work independently! Due on Moodle by Sunday 11:59pm in week 11 Learning objective Turnitin 44 Mini tasks Weekly questions due in tutorials Will be posted weekly on Moodle Marking 0 if mini task is not submitted or majority of questions are incorrect 0.5 if at least half of questions are satisfactorily answered 1 if all questions are answered in sufficient details Answers will be discussed in the tutorial – pay attention , since that is how you find out whether you did it right or not! (you will also find them very helpful for the major assignments and the exam) 45
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Lecture 1 16 Research participation/Research paper Do one of the following (hint: option A is less work) Option A: Research Project Participation Three lab based studies about one hour each Week 6, 8 and 9 Need to register first to be scheduled for the sessions (more on this in week 3) Option B: Research paper Review three academic journal articles and write a summary for each paper (papers and instruction will be posted on Moodle later in the semester) 46 Exam Hurdle requirement Closed book Many questions similar to that of mini tasks Interpret statistical output 47 Recap Unit logistics MDP and MRP Components of MRP For tutorial Review Lecture 1 notes, skim through week 1 reading on Moodle Key Concepts Marketing Research Marketing decision problem (MDP) vs. marketing research problem (MRP) Components of MRP 48
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