001 Flavour on a VAS from 0 soft to 100 bitter Aftertaste on a VAS from 0 short

001 flavour on a vas from 0 soft to 100 bitter

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Mouthfeel (on a VAS from 0= thin to 100= creamy; significant at <0.001)Flavour (on a VAS from 0= soft to 100= bitter)Aftertaste (on a VAS from 0= short to 100= long)Duration to finish pint in minutesPrimary outcomeGuinness overall enjoyment score (on a VAS from 0= lowest to 100= highest; significant at <0.001)Glass half full or half empty?So the main results showed that: the ambience of Irish pubs was rated higher than pubs outside Irelandthe appearance and creaminess of Guinness pints served in Ireland was rated higher than in other countriesresearchers enjoyed their Guinness in Irish pubs more than elsewhere2
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Kotz et al. warned that theirs was a “small scaled study using a simple and straightforward methodology” and thatthe four of them were a small panel and so were neither representative of the larger consumer population nor ofspecialist taste testers, as they had not received extensive training for their task. They also suggested that futureresearch might look at not only increasing the amount of testers but might also be expanded to include all of theinternational tasting standards. Furthermore, they suggest that Irish pubs serving Guinness may be rated morehighly as they serve more Guinness than non Irish pubs and so it may be fresher as it stays in storage for shorterperiods of time. Thus, Kotz et al. found that there was “limited scientific evidence that Guinness does not travelwell” but that their research group enjoyed Guinness in Ireland more than elsewhere. Doubtless there will be others prepared to research this important matter further so we won’t have to wait long tofind out whether Guinness is good everywhere, or just much better in Ireland.
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  • Guinness, Irish Pubs, Guinness Draught, Guinness Stout, Guinness overall enjoyment

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