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154. Which of the following statements regarding corporate vertical marketing systems is most accurate? A. Successive stages of production and distribution are under shared ownership with all links in the marketing chain sharing title to the goods.B. Corporate vertical marketing systems can use forward integration or backward integration but not both.C. Corporate vertical marketing systems reduce distribution costs and gain greater control.D. Capital investment increases but fixed costs decrease with corporate vertical marketing systems.E. Corporate vertical marketing systems are only effective with low-end consumer goods.155. Which of the following statements regarding corporate vertical marketing systems is most accurate? 156. A contractual vertical marketing system refers to 15-45
Chapter 15 - Managing Marketing Channels and Wholesaling157. There are three variations of contractual systems: wholesaler-sponsored voluntary chains, retailer-sponsored voluntary chains, and __________.