What is the link between brand names and competitive

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3. What is the link between brand names and competitive advantage?
4. Explain the potential impact of national image and counterfeit products on international product strategy.
Developing and Marketing Products: TUT: Week 12 Quick Study 2 1. Identify several factors that influence the choice between a push strategy and a pull strategy.
2. What issues affect the decision of whether to standardise or adapt international advertising?
Developing and Marketing Products: TUT: Week 12 Quick Study 2

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