The manager of Hot Topics Fashion Shop has concluded that her customers find

The manager of hot topics fashion shop has concluded

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7. The manager of Hot Topics Fashion Shop has concluded that her customers find certain prices very appealing. CustomersA. prestige pricing. B. bait pricing. C. leader pricing. D. psychological pricing. E. odd-even pricing. Your answer was D.Your answer was correct.--------------------------------------------------------------------------------8. The practice of setting different price levels for different quality classes of merchandise--with no prices between the classesYour answer was A.The correct answer is C.Your answer was incorrect.Chapter 18 Advanced Level QuizMultiple Choice1. The text says "markups": Your answer was A.
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Sheet1Page 33The correct answer is B.Your answer was incorrect.--------------------------------------------------------------------------------2. A retailer pays a wholesaler $24.00 for an item and then sells it with a 25 percent markup. The retailer's selling price is: Your answer was D.The correct answer is A.Your answer was incorrect.--------------------------------------------------------------------------------3. Which of the following is a TRUE statement about markups? A. A firm can lose money even when using a high markup. B. Markup percents are computed as a percent of the cost of the product. C. It's easier for a producer to administer the prices consumers pay for products if the markup used varies from one middlemD. The lower the markup, the lower the profit. E. None of the above is true. Your answer was B.The correct answer is A.Your answer was incorrect.--------------------------------------------------------------------------------4. Average-cost pricing Your answer was B.Your answer was correct.--------------------------------------------------------------------------------
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Sheet1Page 345. A typical break-even analysis assumes that: Your answer was B.The correct answer is D.Your answer was incorrect.--------------------------------------------------------------------------------
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  • Spring '08
  • Baker
  • Marketing, Correct Answer

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