134 p 540 A restaurant chain wants to improve its marketing information

134 p 540 a restaurant chain wants to improve its

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134.(p. 540)A restaurant chain wants to improve its marketing information function by doing regular customer surveys using a random sample of consumers, and by placing comment cards on the tables in all of its locations. This effort would likely be financed with: A. Marketing capital.B.Working capital.C. Research capital.D. Long-term capital.E. None of the above.AACSB: Reflective ThinkingBloom's: ComprehensionDifficulty: EasyLearning Objective: 20-02 understand the ways that marketing strategy decisions may need to be adjusted in light of available financing.20-81
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Chapter 20 - Managing Marketing's Link with Other Functional Areas135.(p. 540)Capital sources include: A. bondsB. profitsC. loansD. stocksE.all of the aboveAACSB: Reflective ThinkingBloom's: KnowledgeDifficulty: EasyLearning Objective: 20-02 understand the ways that marketing strategy decisions may need to be adjusted in light of available financing.136.(p. 540)Working capital might come from: A. sale of bondsB. a previous period's profitsC. loansD. sale of stocksE.any of the aboveAACSB: Reflective ThinkingBloom's: KnowledgeDifficulty: EasyLearning Objective: 20-02 understand the ways that marketing strategy decisions may need to be adjusted in light of available financing.137.(p. 540)____ are an internal source of capital. A. LoansB. Sale of stocksC.Retained earningsD. Sale of bondsE. Private equityAACSB: Reflective ThinkingBloom's: ComprehensionDifficulty: EasyLearning Objective: 20-02 understand the ways that marketing strategy decisions may need to be adjusted in light of available financing.20-82
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Chapter 20 - Managing Marketing's Link with Other Functional Areas138.(p. 540)There are a number of different possible sources of capital, but: A. the sale of stock or bonds is considered to be an internal source of capital.B. debt financing is now illegal in the U.S.C. they are all likely to have the same effect when it comes to the time horizon within which a marketing manager's plan is expected to be profitable.D.a firm that is not yet profitable is likely to need to use external sources.E. a firm isn't likely to be able to sell stock unless its marketing plan is a sure thing.AACSB: Reflective ThinkingBloom's: ApplicationDifficulty: EasyLearning Objective: 20-02 understand the ways that marketing strategy decisions may need to be adjusted in light of available financing.139.(p. 540)____ refers to a share in the ownership of a company. A. DividendB.StockC. OverheadD. DebtE. Working capitalAACSB: Reflective ThinkingBloom's: KnowledgeDifficulty: EasyLearning Objective: 20-02 understand the ways that marketing strategy decisions may need to be adjusted in light of available financing.140.(p. 540)A firm may raise money by selling shares of ownership in the company called: A. Bonds.B. Working capital.C. Capital.D.Stock.E. None of the above.
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