Sure fit inc has begun a rebranding strategy to let

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94. Sure Fit, Inc. has begun a rebranding strategy to let customers know it no longer only produces slip- covers, but now also carries a line of rugs, window treatments, and bedding. Its _____ is described as women with average annual household income of $60,000 or more. a. market audience b. market differentiation c. perceived market d. target market e. aggregated market ANS: D The target market is a group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group. PTS: 1 REF: 126 OBJ: 08-7 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Customer
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95. Which target marketing strategy views the market as one big market with no individual segments and thus uses a single marketing mix? PTS: 1 REF: 126 OBJ: 08-7 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 96. When Henry Ford first made the model T, he said consumers “can have any color they want as long as it is black.” This was a case of _____. PTS: 1 REF: 126 OBJ: 08-7 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 97. Candace Popwell makes and markets Festive Holiday Truffles candy. The confectionary company owner views the world as one big market with no individual segments and tries to reach it with only one marketing mix. Her essentially mass-market philosophy indicates she probably uses a(n) _____ strategy. PTS: 1 REF: 126 OBJ: 08-7 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 98. A(n) _____ strategy entails selecting one segment of a market to target, and focuses on understanding the needs, motives, and satisfactions of the members of that segment, as well as on developing a highly specialized marketing mix. a. universal product b. undifferentiated targeting c. concentrated targeting d. market development e. product development
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ANS: C Concentrated targeting strategy selects one segment of a market for targeting marketing efforts. PTS: 1 REF: 127 OBJ: 08-7 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy
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  • Spring '10
  • Patterson
  • Marketing, AACSB Reflective Thinking, TB&E Model Strategy, A This magazine

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