The quality and strength of ties cohen 1969 2

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The quality and strength of ties (Cohen, 1969) 2. Conformity: - This has to do with conforming to the morals and regulations that are necessary for harmony in the society. The conformity could be internally or externally motivated. These are usually as a result of individual’s attachment to the society. 3. Cooperation: - This is a deliberate and voluntary effort to facilitate the performance tasks by others in return for similar services. An individual may be required to make personal service because of the common good of the society. Every member has a role to play depending on his or her status in order to ensure the oneness of the society. What individuals do is cooperation with others playing their own roles towards the attainment of the societal expectations. 4. Participation and Interaction: - Every individual of a society has a role to play. Certain things are being expected from members in order to fulfil the aspirations of the society. Individually and collectively, participation of members is necessary for the society to survive. (i) Purposefulness: - It should be directed towards achieving or clearly recognising and generally accepting goals of the society. (ii) It is interpersonal as members are conscious of the existence of each other. (iii) It is reflective and individuals usually develop the consequences of their belonging to a group that can affect, influence or alter their attitude to themselves and to other members. (iv) Interaction is also historical in that the consequences of past or recent happenings often interfere with the interaction in the
MAC 416 SOCIOLOGY OF MASS COMMUNICATION 148 present. Interaction occurs in different ways. These include communication, competition, conflict and tolerance. SELF-ASSESSMENT EXERCISE Discuss the criteria a group must meet before it can be called a society. 3.2 Element and Characteristics of Human Society A society is mainly defined as a collection of individuals. It consists of individuals of male and female sex and of different age groups. The sex ratio in the society strikes a balance. The vital activities such as the birth, growth and death go on in the society as long as the society is there. The immigration and emigration and the birth and death of the population also strike balance of the population in the society. But the improvement in the medical facilities increases the average life span of the individual thereby leading to population explosion. A common geographical area : A particular society has been demarcated by the other with natural or artificial boundaries. The natural boundaries such as the rivers, mountain ranges or forests, canals etc. and the artificial boundaries are there demarcated by political settlements. The people of the area share the resources in common and participate to reach the common goals of population. The people develop unity, integrity, oneness and collective consciousness.

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