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10. ________ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. (page 250)A)Shopping products B)Line extensions C)Industrial products D)Specialty products E) Unsought products 11. ________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts. (page 251)12. ________ are those products purchased for further processing or for use in conducting a business. (page 251)
13. Most manufactured materials and parts are sold directly to ________. Price and service are the major marketing factors; branding and advertising tend to be less important. (page 251)14. ________ are industrial products that aid in the buyer's production or operations, including installations and accessory equipment. (page 251)A)Materials B)Capital items C)Supplies D)Specialty items E) Parts 15. Which of the following capital items is NOT considered accessory equipment? (page 251)
16. Which of the following does NOT belong to the materials and parts group of industrial products?(page 251-252)A) 17. Paper, pencils, paint, nails, and brooms are examples of ________. (page 252)18. ________ consists of activities undertaken to create, maintain, or change the attitudes and behavior of target consumers toward an organization. (page 252)A)Person marketing B)Organization marketing C)Service variability D)Intelligence marketing E) Internal marketing
19. ________ consists of activities undertaken to create, maintain, or change attitudes toward particular people.(page 252)20. ________ involves activities undertaken to create, maintain, or change attitudes toward particular cities, states, and regions. (page 253)