Some marketers such as nestle have started using the

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Some marketers, such as Nestle, have started using the corporate name at an increasing rate abroad. Even when the corporate name is not explicit in the name, the corporate logo is displayed prominently in the packaging to convey the origin of the product. The biggest advantage is naturally in the halo effect provided from the image of the originator. When Nestle decides to eliminate the brand name Chambourcy (the third best-selling brand of yogurt) in France in exchange for the Nestle brand, it gambled that the corporate name provides benefits for the long term. CHAPTER 12 1. Should electronic commerce be considered a good or a service?
Consumer): businesses that facilitate the selling of products amongst consumers. The clearest example is eBay or any other second-hand website. As we can see, e-commerce is more than a simple transaction in a store. Back to the question above, we could consider electronic commerce as both good and service at a time, depending on how you deal with it. Why e-commerce has flooded the Internet and has become a standard so quickly? Because the recompenses of e-commerce compared to traditional commerce are really powerful. A physical store will always be limited by a geographical area it can serve. An online store, or any other type of electronic commerce business for that matter, has the whole world as its market. Going from a local customer base

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