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Optus have Australias second largest network, which is both fast and reliable for consumers in almost all areas of AustraliaStrengths:What are your competitor's main strengths? Price and Network. Optus have affordable rates and plans for their consumers and Australias second largest network providing great coverageWeaknesses:What are your competitor's main weaknesses? Optus are second toTelstra in regards to service and speed which are afactor for high end consumers and business. Also regional and countryusers will take advantage of their larger network with better coverage in these areas.BSBMKG609 AssesTool V.1 Issued 12/12/2014Page| 9
Competitor:VodafoneEstablished date:started in 1982Size:107,667 (2016)Market share (%):The statistic depicts the market share of Vodafone in its main markets of operation in 2016. In that year, Vodafone held a 24 percent share of the mobile market in the United Kingdom, while in South Africa the company held 50 percent of the market. Since 2010, Vodafone's share of the mobile market in these countries has not substantially changed, however, the brand value of the telecommunications company has decreased in recentyears from 29.61 billion U.S. dollars in 2014 to an estimated 21.83 billion in 2017.Value to customers:Unique value to customers. Why they would do business with your competitor? For example: convenience, quality,price or service?Strengths:1.One of the most popular cellular service provider in India 2.One of the largest Telecom operator in the world 3.Only Indian operator, with VSNL, that has an international submarine cable 4.High brand visibility 5.Strong advertising with ZooZoo concept 6.Tieup with international sports like Formula OneWeaknesses:1.Price competition from BSNL and MTNL 2.Untapped Rural MarketCompetitor:Competitor name. AmaysimEstablished date:When were they established? Founded in November 2010Size:Number of staff and/or turnover. Turnover of A212.6 million witha staff number of 78Market share (%):Estimated percentage of market share. Estimated 2.5 percent market shareValue to customers:Unique value to customers. Why they would do business with your competitor? For example: convenience, quality, price or service? Very cheap ptoduct for the BYO device customers who don’t need or want to pay for additional servicesStrengths:What are your competitor's main strengths? Cost. They are able to purchase services cheaply at wholesale rates BSBMKG609 AssesTool V.1 Issued 12/12/2014Page| 10
and provide a good network to customers ay very cheap pricesWeaknesses:What are your competitor's main weaknesses? Very small company with not much backup support for customers when neededDon’t offer any hardware devices is only offering service for BYO customersNot much market share due to little advertising and marketing3.Virgin MobileMarket researchTelstra will have some survey to customers in order to providebetter services. For example, customers will be asked theprojected time spent on the phone and what time they use thephone or international calls in order to find the best deal.