100%(2)2 out of 2 people found this document helpful
This preview shows page 1 - 3 out of 3 pages.
According to Nenzhelele, 2015, CI is a widely accepted practice that follows severalpredetermined phases made up of the following steps:Planning and direction, Information
DB FORUM 12collection, Information analysis, Intelligence dissemination, Decision makers, Process andstructure, Organizational awareness and culture, and Feedback.These steps in the process arereflected as a continual sphere, where one point starts the other begins.Many firms consider theCI process as a critical factor in the success of business.Why is It Important to the Public Affairs Function?When a firm chose to release information obtained through CI, they are faced with theresponsibility of how this will affect the public and its competitors.Lawrence & Weber refers tothe 2010 reports of the Foundation for Public Affairs statement that ’70 percent of businessexecutives say public affairs already plays an increasingly strategic role’ within their firms (pg.36).When conducting CI firms must have ‘disclosure policy choices depend on how useful thefirm's information is to itself and its rival’ (Bagnoli & Watts, 2015).
You've reached the end of your free preview.
Want to read all 3 pages?
Business Ethics,Competitive intelligence,Corporate social responsibility,Fischer