According to Nenzhelele 2015 CI is a widely accepted practice that follows

According to nenzhelele 2015 ci is a widely accepted

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According to Nenzhelele, 2015, CI is a widely accepted practice that follows several predetermined phases made up of the following steps: Planning and direction, Information
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DB FORUM 1 2 collection, Information analysis, Intelligence dissemination, Decision makers, Process and structure, Organizational awareness and culture, and Feedback. These steps in the process are reflected as a continual sphere, where one point starts the other begins. Many firms consider the CI process as a critical factor in the success of business. Why is It Important to the Public Affairs Function? When a firm chose to release information obtained through CI, they are faced with the responsibility of how this will affect the public and its competitors. Lawrence & Weber refers to the 2010 reports of the Foundation for Public Affairs statement that ’70 percent of business executives say public affairs already plays an increasingly strategic role’ within their firms (pg. 36). When conducting CI firms must have ‘disclosure policy choices depend on how useful the firm's information is to itself and its rival’ (Bagnoli & Watts, 2015).
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