avoid damaging PR by taking the following actions 1 Alert customers to the

Avoid damaging pr by taking the following actions 1

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avoid damaging PR by taking the following actions: 1. Alert customers to the issue and offer an apology. 2. Offer a discount on a future purchase, or provide a refund if the action you take to fix the problem doesn’t satisfy their needs. 3. Tell them what you’re doing to figure out a solution and ensure the problem doesn’t happen again. 4. Make sure they know who to contact if they have further questions or feedback. 3. Reward customer loyalty with discounts and offers: The lesson airlines learned decades ago can be applied to any business: offering tangible rewards for regular business is a powerful loyalty-building tool. Loyalty programs build goodwill by demonstrating a company’s desire to reward a customer to thank them for their business. Proactively reaching out to customers with offers in between purchases provides an additional opportunity for positive interaction with customers to strengthen their relationship with the company. 4. Pay attention to what customers are saying online: If you’re not paying attention to what customers are saying about you online, you’re missing key opportunities. Reaching out to customers who mention your company, be it in a good or bad context, allows you to preemptively address their needs and increases customer satisfaction. 5. Create content that answers common customer questions: Many customers prefer to find answers to their problems themselves rather than having to call or email a company. Which means if you make helpful information difficult or impossible to find, you’re cheating yourself out of a valuable opportunity to satisfy customers?
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