publications newspapers magazines statistics internet sources etc to develop

Publications newspapers magazines statistics internet

This preview shows page 2 - 4 out of 4 pages.

publications, newspapers, magazines, statistics, internet sources etc. to develop the case study. /5 Credibility and relevance Information used is highly relevant, credible, carefully chosen and is well-integrated throughout the case study discussion. /5 APPLICATION OF RELEVANT THEORY /10 Choice and selection – Use brand management theories and concepts that are highly relevant and appropriate. /5 Support and integration – Use brand management theories and concepts clearly and consistently to support recommendations and conclusions. /5
Image of page 2

Subscribe to view the full document.

MKTG2001 BRAND MANAGEMENT Semester 2, Bentley PRESENTATION /15 Writing style – Sentence structure, grammar and spelling are done well demonstrating good written communication skills. /5 Presentation – Document is formatted well; good use of appropriate headings, figures and tables. /5 Referencing – Document accurately follows formatting from prescribed reference style; sources are paraphrased well, good application of in-text citations. Minimum of TEN academic references is met. /5 TOTAL MARK /100 TOTAL % OF OVERALL GRADE /40
Image of page 3
1 2
Image of page 4
  • One '19
  • Brand, Bentley

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes