Googles vice president for search products and user experience Marissa Mayer

Googles vice president for search products and user

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Google’s vice president for search products and user experience, Marissa Mayer, outlines nine notions of innovations embedded in the organizational culture, processes, and structure of Google (from BusinessWeek article, ‘‘Champions of Innovation’’) 1. Ideas come from everywhere: Google expects everyone to innovate, even the finance team.
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2. Share everything you can: Every idea, every project, every deadline—it’s all accessible to everyone on the intranet. 3. You’re brilliant, we’re hiring: Founders Larry Page and Sergey Brin approve hires. They favor intelligence over experience. 4. A license to pursue dreams: Employees get a ‘‘free’’ day a week. Half of new launches come from this ‘‘20% time.’’ 5. Innovation, not instant perfection: Google launches early and often in small beta tests, before releasing new features widely. 6. Don’t politic, use data: Mayer discourages the use of ‘‘I like’’ in meetings, pushing staffers to use metrics 7. Creativity loves restraint: Give people a vision, rules about how to get there, and deadlines. 8. Worry about usage and users, not money : Provide something simple to use and easy to love. The money will follow. 9. Don’t kill projects—morph them: There’s always a kernel of something good that can be salvaged. Keeping up with the organizational strategy of Google, its IT department provides free and open access to IT for all employees. Rather than keeping tight control, Google allows employees to choose from several options for computer and operating systems, download software themselves, and maintain official and unofficial blog sites. Google’s intranet provides employees information about every piece of work at any part of Google. In this way employees can find and join hands with others working on similar technologies or features. In building the necessary IT infrastructure, Google’s IT department balances buying and making its own software depending on its needs and off-the-shelf availability. For example, it uses Oracle’s accounting software, whereas it built its own customer relationship management (CRM) software, which it then integrated with its ad systems. It also supports open source projects both by extensively using open source software within the organization and by paying college students to contribute to them through programs like Summer of Code. In addition, Google also develops generic applications such as GoogleApps for both internal and external use. Given the nature of business, security of information resources is critical for Google. For instance, its master search algorithm is considered a more valuable secret formula than Coca-Cola’s. However, rather than improving IT security by stifling freedom through preventive policy controls, Google puts security in the infrastructure and focuses more on detective and corrective controls. Its network management software tools combined with 150 security engineers constantly look
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