Personal brand nameLuisa Ractz Target audienceCoffee lovers, +25, restaurateurs, SydneysidersExperience and expertiseCoffee, travelGoalsBe sponsored to travel around the world trying new coffee placesReason to be followed on social mediaAlways trying to find the best coffee for the best priceProvide an overview of your chosen personal brand by answering the questions below:
© SOCIAL MEDIA COLLEGE
1.2 PERSONAL BRAND AUDIT
Digital property
Active?
(Yes/No)
Profile name
Number of
followers
Content
topics
Content
formats
Audience
engagement
1=low; 5=high
Social media
network 1:
LinkedIn
no
Luisa Segatt
Ractz
-
-
-
-
Social media
network 2:
instagram
luilovescoffee
-
Coffee
photos
Deals
Quotes about
coffee
Places to go
Photos
Quotes
Occasionally
videos
tbd
Blog:
no
segatt.wixsit
e.com/website
-
Instagram
posts
Photos
Posts
tbd
Website:
-
-
-
-
-
-
© SOCIAL MEDIA COLLEGE
1.3 PERSONAL BRAND MARKETING OPPORTUNITIES
Marketing objectives
Opportunities
Opportunities assessment
Tips about best coffee shops in
Sydney
•
Grow number of followers
•
Grow band engagement
•
Become known in the business
(coffee shops)
•
If I can create a good number of
followers maybe I’ll get to
experience some places for
free/get paid to do it
•
Because I have a goo knowledge
of the coffee business (worked in
the industry for more than 4
years), I know quite a few people
in it and can use that to hit the
targets
Getting to know new shops around
the country – the world in the
future
•
Maybe get some free travels
from it
•
Show my day-to-day and
“behind the scenes” content as
people usually like that
•
I love travel and I love trying
coffees and experiencing new
things.
•
The goal is to mix it all and have
the best of the worlds.
© SOCIAL MEDIA COLLEGE
1.4 CONTENT CONSTRAINTS
When not to post
When there is not much to say / not enough knowledge about the
place or product. When the 3rd party information is not 100%
accurate. When something bad is happening in the place where
