Personal brand name Luisa Ractz Target audience Coffee lovers 25 restaurateurs

Personal brand name luisa ractz target audience

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Personal brand nameLuisa Ractz Target audienceCoffee lovers, +25, restaurateurs, SydneysidersExperience and expertiseCoffee, travelGoalsBe sponsored to travel around the world trying new coffee placesReason to be followed on social mediaAlways trying to find the best coffee for the best priceProvide an overview of your chosen personal brand by answering the questions below:
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© SOCIAL MEDIA COLLEGE 1.2 PERSONAL BRAND AUDIT Digital property Active? (Yes/No) Profile name Number of followers Content topics Content formats Audience engagement 1=low; 5=high Social media network 1: LinkedIn no Luisa Segatt Ractz - - - - Social media network 2: instagram luilovescoffee - Coffee photos Deals Quotes about coffee Places to go Photos Quotes Occasionally videos tbd Blog: no segatt.wixsit e.com/website - Instagram posts Photos Posts tbd Website: - - - - - -
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© SOCIAL MEDIA COLLEGE 1.3 PERSONAL BRAND MARKETING OPPORTUNITIES Marketing objectives Opportunities Opportunities assessment Tips about best coffee shops in Sydney Grow number of followers Grow band engagement Become known in the business (coffee shops) If I can create a good number of followers maybe I’ll get to experience some places for free/get paid to do it Because I have a goo knowledge of the coffee business (worked in the industry for more than 4 years), I know quite a few people in it and can use that to hit the targets Getting to know new shops around the country – the world in the future Maybe get some free travels from it Show my day-to-day and “behind the scenes” content as people usually like that I love travel and I love trying coffees and experiencing new things. The goal is to mix it all and have the best of the worlds.
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© SOCIAL MEDIA COLLEGE 1.4 CONTENT CONSTRAINTS When not to post When there is not much to say / not enough knowledge about the place or product. When the 3rd party information is not 100% accurate. When something bad is happening in the place where
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