However the scope and choice of the business product or service is not limited

However the scope and choice of the business product

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However, the scope and choice of the business, product or service is not limited to the list above and you may wish to use an alternative business, product or service at your discretion. You will require some organisational information to conduct some analysis which you will find the company website. For the purpose of analysis, you will still need to conduct research to identify the environment, competitors, customer groups, and various other stakeholders. Your delegated task to research and provide and implement an E- Marketing Plan/Strategy for the business, product or service based on the assumptions you have made during your research. Using the e- Marketing template & the structure as provided below, develop a full version of the E-Marketing Plan/Strategy. Marking criteria and weights for each section of the plan are also provided below. GENERIC GUIDELINES FOR REPORTING Include any Supplementary Documents utilized All sources are referenced consistently and comprehensively using the recommended referencing system as prescribed in the subject description/outline. Use of language is appropriate to academic writing, the industry context, Marketing themes and principles and the assessment criteria The responses are succinctly and clearly written or presented in English Overall presentation is professional including spell and grammar checked judicious use of headings, font size, layout etc. E-MARKETING PLAN STRUCTURE & MARKING CRITERIA Marketing, Assessment No.1 Page 4 v1.1, Last updated on 3/05/2019 by MM
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T-1.8.1 MARKING TABLE MARKS ALLOCATED MARKS RECEIVED 1. Executive Summary 10 2. Introduction 10 3. Situational Analysis (5 marks each = 10 marks) 10 SWOT Analysis Issues Identified 4. The e-Marketing Schedule 10 Gantt Chart or Timeline for the e-Marketing Plan 5. The e-Marketing Strategies & Action Plan (2.5 marks each = 10 marks) 10 product strategies price strategies promotion strategies distribution strategies 6. Costing and Budget 10 7. Technical Issues (2 marks for each = 20 marks) 20 website content & searchability Customer registration & logging security (for customers and staff) Coupon codes, rewards for old clients, discounts multimedia autoresponders order forms and feedback forms access levels to online resources credit card transactions website hosting website publishing technical staff (size, requirements) 8. Monitoring Strategy 5 9. e-Marketing Evaluation methods 5 10. Sources & References 5 11. Appendix 5 Total 100 E-MARKETING PLAN – CLASSICBET Prepared by: Diana Maria Ramirez Diaz Date: Marketing, Assessment No.1 Page 5 v1.1, Last updated on 3/05/2019 by MM
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