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However, the scope and choice of the business, product or service is not limited to the list above and you may wish to use an alternative business, product or service at your discretion. You will require some organisational information to conduct some analysis which you will find the company website. For the purpose of analysis, you will still need to conduct research to identify the environment, competitors, customer groups, and various other stakeholders. Your delegated task to research and provide and implement an E- Marketing Plan/Strategy for the business, product or service based on the assumptions you have made during your research. Using the e-Marketing template & the structure as provided below, develop a full version of the E-Marketing Plan/Strategy. Marking criteria and weights for each section of the plan are also provided below.GENERIC GUIDELINES FOR REPORTINGInclude any Supplementary Documents utilizedAll sources are referenced consistently and comprehensively using the recommended referencing system as prescribed in the subject description/outline. Use of language is appropriate to academic writing, the industry context, Marketing themes and principles and the assessment criteriaThe responses are succinctly and clearly written or presented in EnglishOverall presentation is professional including spell and grammar checked judicious use ofheadings, font size, layout etc.E-MARKETING PLAN STRUCTURE & MARKING CRITERIAMarketing, Assessment No.1Page 4v1.1, Last updated on 3/05/2019 by MM
T-1.8.1MARKING TABLEMARKS ALLOCATEDMARKSRECEIVED1.Executive Summary 102.Introduction103.Situational Analysis (5 marks each = 10 marks)10SWOT AnalysisIssues Identified4.The e-Marketing Schedule10Gantt Chart or Timeline for the e-Marketing Plan5.The e-Marketing Strategies & Action Plan (2.5 marks each = 10 marks)10product strategiesprice strategiespromotion strategiesdistribution strategies6.Costing and Budget 107.Technical Issues (2 marks for each = 20 marks)20website content & searchabilityCustomer registration & logging security (for customers and staff)Coupon codes, rewards for old clients, discountsmultimediaautorespondersorder forms and feedback formsaccess levels to online resourcescredit card transactionswebsite hostingwebsite publishingtechnical staff (size, requirements)8.Monitoring Strategy59.e-Marketing Evaluation methods510.Sources & References511. Appendix 5Total100E-MARKETING PLAN – CLASSICBET Prepared by: Diana Maria Ramirez Diaz Date:Marketing, Assessment No.1Page 5v1.1, Last updated on 3/05/2019 by MM