investigator begin to determine why and how things happen. b. Concept Testing:A typical basis for performing exploratory work is to checkconcepts before they are put in the marketplace, usually a very costly endeavor. c. Assistance to Researchers:It assists market researchers to find potential causes tothe signs or symptoms conveyed by decision makers. d. Flexibility of Data Sources:Exploratory studies use secondary sources forexample published literature. Other resources utilized in exploratory studies includeinformal discussions, formal structured interviews, pilot studies or case studies. e. Better Conclusions:It can be extremely beneficial in guiding future researchtechniques. A better knowledge of a topic helps hone subsequent research questionsand will significantly raise the effectiveness of a study’s findings. It is also veryhelpful in figuring out the best approach to achieve a researcher’s objectivesf. Over time it can assist decision makers and research workers cut costs:In spiteof its expense, most often employed techniques cost considerably less than large scaleformal research like surveys or experiments. Thus, if exploratory work aidsresearchers address the correct questions and avoid mistakes in the conduct of theselarger research projects, then they merit their expenditure. g. Strategic Planning:Exploratory design in some circumstances can save a lot oftime and money by flagging dead ends early. B. Exploratory research design offers the following disadvantages:a. Exploratory research won’t be able to replace conclusive, quantitative research.Companies frequently use what should be exploratory studies as final, conclusiveresearch projects. This may lead to wrong decisions. What is important to keep inmind about exploratory research methods is that they have limitations. The majority4
of them supply qualitative information, and interpretation of the findings usually isjudgmental. For instance, the results from projective methods can be bizarre. b. Findings determined by qualitative research could be susceptible to significantinterpreter bias. Conclusions from focus group interviews could be unclear. c. One other issue with exploratory methods relates to the capability to make forecastsfrom the results. The majority of exploratory methods make use of modest samplesthat might not be representative since they have not been chosen on a probabilitybasis. Case studies, for instance, could have been selected simply because theyrepresent extremely good or very bad examples of a scenario as opposed to theaverage situation. d. Descriptive research is an innovative tool for researchers. It presents an opportunityto fuse both quantitative and qualitative data as a means to reconstruct the "what is" ofa topic. However, descriptive research also has specific advantages and disadvantages.