b Concept Testing A typical basis for performing exploratory work is to check

B concept testing a typical basis for performing

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investigator begin to determine why and how things happen. b. Concept Testing: A typical basis for performing exploratory work is to check concepts before they are put in the marketplace, usually a very costly endeavor. c. Assistance to Researchers: It assists market researchers to find potential causes to the signs or symptoms conveyed by decision makers. d. Flexibility of Data Sources: Exploratory studies use secondary sources for example published literature. Other resources utilized in exploratory studies include informal discussions, formal structured interviews, pilot studies or case studies. e. Better Conclusions: It can be extremely beneficial in guiding future research techniques. A better knowledge of a topic helps hone subsequent research questions and will significantly raise the effectiveness of a study’s findings. It is also very helpful in figuring out the best approach to achieve a researcher’s objectives f. Over time it can assist decision makers and research workers cut costs: In spite of its expense, most often employed techniques cost considerably less than large scale formal research like surveys or experiments. Thus, if exploratory work aids researchers address the correct questions and avoid mistakes in the conduct of these larger research projects, then they merit their expenditure. g. Strategic Planning: Exploratory design in some circumstances can save a lot of time and money by flagging dead ends early. B. Exploratory research design offers the following disadvantages: a. Exploratory research won’t be able to replace conclusive, quantitative research. Companies frequently use what should be exploratory studies as final, conclusive research projects. This may lead to wrong decisions. What is important to keep in mind about exploratory research methods is that they have limitations. The majority 4
of them supply qualitative information, and interpretation of the findings usually is judgmental. For instance, the results from projective methods can be bizarre. b. Findings determined by qualitative research could be susceptible to significant interpreter bias. Conclusions from focus group interviews could be unclear. c. One other issue with exploratory methods relates to the capability to make forecasts from the results. The majority of exploratory methods make use of modest samples that might not be representative since they have not been chosen on a probability basis. Case studies, for instance, could have been selected simply because they represent extremely good or very bad examples of a scenario as opposed to the average situation. d. Descriptive research is an innovative tool for researchers. It presents an opportunity to fuse both quantitative and qualitative data as a means to reconstruct the "what is" of a topic. However, descriptive research also has specific advantages and disadvantages.

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