2 consists of app based nutritionsalt alcohol

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2 consists of app based nutrition/salt, alcohol, physical activity and DASH diet modules that can be accompanied by health monitoring devices such as health watches, weight scales or blood pressure monitors. The solution is technically in final development phase but the possible business models, pricing sensitivity and market introduction scenarios still need to be finalized and validated. Case description - To explore the most attractive first markets to launch and identify key customers - To understand the key stakeholders and competitors in that markets and their KPIs - To explore and validate possible business models to enter successfully into the market - To asses price sensitivity of the solution as wrt to B2C but also wrt to B2E or B2I, including health economics impact- To explore strategies how to accelerate and boost the extension to other markets and alternative applications or business models Case additional material #1 HealthTechEvent_CHOOSE Nov 2015.pdf Case additional material #2 Case additional material #3 Case project URL Case deadline May 2017 Continuation internship Yes
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