Gretchen has a job that requires working late several

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84. Gretchen has a job that requires working late several nights a week. This puts a lot of strain on her to find time to shop and prepare meals for her family. Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except: A. creating "rea allow Gretch meals. B. developing meals with precut and premeasured ingredie them at home. C. staying open late. D. advertising their products heavily on daytime television. E. using creative check-out procedures so Gretchen can fi 85. Recent advances in technology allow manufacturers, distributors, and retailers to track production, distribution, and sales. These advances help the firm to:
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86. When marketers monitor the economic situation affecting their target markets, they are likely to monitor changes in all of the following EXCEPT: 87. In the early 1990s, the inflation rate in Mexico was twice the rate in the United States, but the Mexican monetary authorities kept the peso/dollar exchange rate almost constant. For Mexican consumers: 88. Every winter, resort managers in Myrtle Beach, South Carolina, check the exchange rate between the U.S. dollar and the Canadian dollar. In recent years, the exchange has changed from approximately $0.65 Canadian dollars per U.S. dollar, to approximately equal value of both currencies (i.e., $1 Canadian is worth about the same as $1 U.S.). These resort managers should expect: A. more South Carolinians visiting Canada. B. more Canadian visitors. C. more South Carolina visitors.
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D. more visitors from elsewhere in the U.S. E. no change in the profile of their visitors. 89. Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through:
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  • Fall '12
  • Chris
  • Marketing, Generation Y, Macroenvironmental Factors, corporate partners, B. Corporate partners

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