2) Maxis Scholarship For Excellence Awards (“MSEA”) Scholarship opportunities to all Malaysians. In 2015, Maxis awarded six scholarships to outstanding students to pursue their undergraduate education at top Universities overseas. Maxis scholars also undergone continue engagement and development programme to help them prepare for successful career with the Company upon graduation. Maxis have invested RM 52 Millions, benefiting 259 young Malaysians. 3) Giving Back to Community through its several activities. These activities and sponsorship will help to boast up Maxis brand name and image to increase Maxis profit to meet the peak. Maxis also promote its Broadband to consumer because it has a smaller market and fewer competitors. For example, Digi doesn’t promote any broadband product to consumer for previous years and this creates the opportunities for maxis to increase their market share and profit.
MARKETING MANAGEMENT BMMK5103 20 Internal 6.0 MARKETING GOAL AND OBJECTIVES a) Becoming the preferred choice for digital experience seekers. b) Build the best network for superior “Always On” data experience. c) Embarking on digitalization transformation. d) Continued focus on operational efficiency and excellence. e) Creating high performance culture. f) Focus on 4G LTE leadership and provides great mobile internet experience to customer. g) Focus on delivering innovative, worry-free services to enrich our customers’ lives and give them real value.