60. For which of the following will worldwide appeals NOT be appropriate?
A. Brands or messages that have great visual appealB. Image campaigns that play to universal needs, values, and emotions.C. High-tech products and new productsD. Products that evoke the country-of-origin effect1E. Products that are steeped in cultural traditions and significance
61. Products such as Swiss watches, German automobiles and French wines are automatically assumed to besuperior to similar products from other countries because:
62. Products from countries with national reputations for quality and/or a distinctive image that can be usedas the basis for global advertising capitalize on the:
63. refers to consumers' general perceptions of quality for products made in a given country.
64. is an advertising format where ads follow the same basic approach but themes, copy, and visual elements may be adjusted.
A. Global advertising B. Local advertising 1C.Pattern advertisingD. Formatted advertisingE. Ad standardization
65. The approach recognizes similar desires, goals, needs, and uses for products and services, buttailors advertising to the local cultures and conditions in each market.
66. Weight Watchers, having achieved a 50 percent market share in the United States, was ready to move into international markets. The company found it had to introduce new diets and weight-loss measures on a country-by-country basis even though it maintained its basic ad campaign. Weight Watchers used:
