2 a state how the pds can contribute to the creation

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2. (a) State how the PDS can contribute to the creation of time, place and possession utilities. (b) How does physica l distribution contribution to the firm’s marketing programme? 3. “Managing physical distribution involved balancing distribution costs against acceptable level of customer services and satisfaction”, Explain. 4. State the objectives of an effective PDS. What are its major components? Discuss in brief. REFERENCE 1. Douglas M. Lambert and James R. Stock, Strategic Distribution Management, Richard D. Irwin, Homewood, Illinoise, 1982. 2. Cravens, David W. Marketing Management, Richard D. Irwin, Inc. Homewood, Illinois, 1988. 3. Gandhi J.C. Marketing A Managerial Introduction, TMH, New Delhi, 1990. 4. Snykay, E.M., et al. Physical Distribution Management, Mcmillan Co, New York, 1961. Annamalai University
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191 LESSON - 20 CONSUMERS OBJECTIVES After studying this lesson, you will understand: The meaning and need for consumerism, The problems of consumer protection and related legislations. PREAMBLE 1. Introduction 2. Consumerism Definition and Scope 3. Need for Consumer Protection 4. Consumer Movement Abroad and in India 5. The Problems of Consumer Protection 6. Consumer Protection The Legal Framework 7. Summary 1. INTRODUCTION Consumer is the centre of all economic activities. In our Indian culture, Philosophers and Thinkers have thought consumer as a God. He is kingpin of any democracy. But unfortunately the Indian consumer has always been neglected in our economy because of many reasons. 2. CONSUMERISM DEFINITION & SCOPE Consumerism was thought of as a consumer movement first in mid 1960s. It was considered as another ism like socialism and communism threatening capitalism. In simple words, consumerism is a protest of consumers against unfair business practices and business injustices. It is in a fact a social force designed to protect consumer interests in the market place by organizing consumer pressure on business. Peter Drucker defines consumerism as follows : “Consumermism means that the consumer looks upon the manufacturer as somebody who is interested but who really does not know what the consumers’ realities are. He regards the manufacturer as somebody who has not made the effort to find out, who does not understand the world which the consumer likes, and who expects the consumer to be able to make distinctions which the consumer is neither willing nor able to make”. (“Consumerism in Marketing” – a Speech to the National Association of Manufacturers, New York, April 1969). According to Buskirk and Rothe, consumerism means the organized efforts of consumers seeking redress, restitution and remedy for the dissatisfaction they have accumulated in the acquisition of their standard of living. Kotler defines consumerism as an organized movement of citizens and government to strengthen the rights and power of the buyers in relation to sellers. G.S. Kamat says, consumerism is a process through which consumers seek redress for their dissatisfaction and frustration on the basis of organized efforts and activities.
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