And manufacturing processes through their sustainable

  • No School
  • AA 1
  • 200

This preview shows page 125 - 127 out of 200 pages.

and manufacturing processes through their Sustainable Business and Innovation Lab, toward a leaner and greener supply chain. Nike has been using an innovative technology, ColorDry, which replaces water with recyclable CO 2 , thus reducing energy use and eliminating the need for aux- iliaries in the process. Compared to the traditional dyeing methods, the ColorDry process reduces dyeing time by 40 %, energy use by * 60 %, and the factory s carbon footprint by 25 %. 2.7 Patagonia Patagonia was one of the fi rst apparel manufacturing companies to initiate sus- tainable efforts, during the early 1990s. Patagonia s mission is to inspire and implement solutions to the environmental crisis. The company hopes that these solutions will inspire others to follow their lead ( ). Patagonia has been a pioneer on numerous environmental and social fronts since its inception, including the following: Using only organic cotton in cotton products since 1996 Rede fi ning corporate transparency through its Footprint Chronicles Launching the Common Threads Partnership to invite customers to take mutual responsibility for the entire lifecycle of the company s products through the 5Rs (reduce, repair, reuse, recycle, and reimagine) The fi rst brand member of the Bluesign system One of the fi rst California companies to switch to wind energy and on-site solar energy systems Launching $20 Million and Change, a fund to help like-minded responsible start-up companies One of the fi rst U.S. outdoor apparel companies to introduce Fair Trade Cer- ti fi ed garments The fi rst outdoor clothing manufacturer to manufacture fl eece made from postconsumer recycled plastic soda bottles One of the fi rst companies to use hemp, recycled nylon, recycled polyester, and Tencel Patagonia s most recent initiative is working with The Nature Conservancy and Ovis XXI, representing fi fth-generation ranchers, to regenerate overgrazed grass- lands in Argentina, where it sources its merino wool. The company also takes responsibility for every garment at the end of its life by taking it back for recycling or repurposing. Patagonia co-founded 1 % for the Planet, Freedom to Roam, The Conservation Alliance, and the SAC, the company is a founding member of the Fair Labor Association. Sustainable Measures Taken by Brands, Retailers, and Manufacturers 119
Image of page 125
Patagonia s other sustainable campaigns, such as Buy Less and Don t Buy This Jacket have positive impacts on customers awareness of sustainability. The cam- paign was inspired by the enormous response to its provocative Don t Buy This Jacket ( - jackets.html ) promotional advertisement, which asked customers to think twice about whether they needed a new jacket (Fig. 1 ). The Better Than New advertisement celebrated the resale of well-used, long-surviving Patagonia clothing. Patagonia s Buy Less campaign aimed at asking the customer whether they really need that several- hundred-dollar new parka. Indirectly, the message suggests that a customer could
Image of page 126
Image of page 127

You've reached the end of your free preview.

Want to read all 200 pages?

  • Fall '19
  • Corporate social responsibility, CSR Practices

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors