Initiatives like implementing self service with kiosks mobile order and payment

Initiatives like implementing self service with

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make their ‘Experience of the Future’s dream come true. Initiatives like implementing self- service with kiosks, mobile order, and payment systems are benefiting McDonald’s image as the ‘restaurant of the future;’ - Improved Quality Control and Health Protocols. Weaknesses - The Franchise business model: McDonald’s is the best example of international franchising models. However, having this complicated web of franchised and company-operated restaurants exposes the brand to certain risks. Especially when related to keeping their quality standards; - Supply chain interruptions: McDonald’s being one of the busiest food chains often faces issues due to disruption in the supply chain. Also, it limits the availability of products, which are critical to the operations; - Lack of Employee Satisfaction: Due to recent employee rights revolutions worldwide and increased wage limits, many organizations have faced critical dissatisfaction from employees; - CEO got fired: In Nov 2019, McDonald’s CEO, Steve Easterbrook, was fired after having a consensual relationship with an employee. It violated company policy. Also, the company’s board stated that Steve had “demonstrated poor judgment.” Opportunities - Value Meals: In 2018, McDonald’s launched its “$1, $2, $3” menu and “2 for $5 Mix and match deal” proposed toward its value-conscious consumers;
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- Innovative Products: McDonald’s must put efforts to introduce new, innovative items on their menu to make customers choose them instead of the new fast food outlets; - Global Expansion: McDonald’s rules over the US, but it is often that it struggles in the international market. However, the company has a high potential to continue its global expansion by focusing more on international markets rather than different states of America; - Rebuilding the Brand Image: While fast-food restaurants are struggling to fight the image of ‘junk producing centers’, McDonald’s can play it smartly by continuing its aggressive initiatives towards, healthy and customized offerings; - Mobile order and McDelivery: McDonald’s have initiated a partnership with UberEATS and Door dash for US food delivery. These mobile order and delivery initiatives help McDonald’s to reach and fulfill customer’s ever-changing needs. Threats - Risky Investments in Technology Initiatives; - Although the innovative changes done by McDonald’s have a positive outlook, the investment in technology is still risky; - Fierce Competition from Competitors especially small business focus on quality emerging; - Cultural Threat While operating in various countries: Being a global fast-food chain, McDonald’s has often faced multiple cultural threats in different parts of the world, causing harm to the image of the brand; - New Age Fast Food Trends: McDonald’s often for millennials is considered an old school with its traditional menu and taste. In this situation, food chains like shake shack and Wendy’s take full advantage of their often-experimented menu and recipes to include variety; - Constant Environmental Concerns: Like every other food giant, McDonald’s faces
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