the kiddo’s first bass catch, this is perfect for you and your family to always capture the action around. The Theory of Reasoned action pertains to the sales and marketing of the GoPro Hero7 because let’s be honest, how cool would it be to record the next wave you surf like the picture featured above. It’s known that people make decisions based on personal and social attitudes. When we market a product such as the GoPro Hero7, it’s easy to do because of today’s various platforms and societal cues over social media. The Theory of Reasoned Action allows us, and those with other products like the Hero 7 to market to not only families but athletes who can look at the advertisement above and say to themselves “I can do that too”. It reminds us all who heard from our parents growing up “If they jumped off a bridge, would you?” The GOPro Hero 7 makes us want to capture those moments where we think to ourselves “I want to do that too.”
Michael Fliss COM 334 National University Sources: O'Kelley, L. (2015, December 03). Using The Theory of Reasoned Action To Improve Your B2B Marketing. Retrieved from - b2b-marketing/ Pandian, A. (2017, December 22). What Is a GoPro, and What Can These Action Cameras Do? Retrieved from
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- Winter '19
- leandra hernandez
- Marketing, GoPro Hero