1.Which of the 3 generation is being PRIMARILY targeted? How did you reach this conclusion? 2. What Social Media is used in this website: [Be specific] This company showcases their Instagram, Twitter, and Facebook on the bottom of their website. 3. Do you believe that the use of social media in marketing this product/service is effective from a marketing perspective? Make sure to include data to support your analysis. Your personal opinion should not be the basis of this analysis. Yes, they do use social media effectively. Since this site is online only, the site is very interactive with their shoppers. Someone is always available to chat with and the description on the product is always detailed. Every holiday they give out limited coupons and shoppers have to compete who gets them first because it is first come first served. This gives shoppers to keep coming back.
PART 3: Executive Summary - Social Media & Marketing [25 points] Given all that you have learned so-far about social media and other information that you will research, you are to write a 1-2 page, double-spaced summary about what you’ve learned from your demographic table and from your analysis of the 3 websites. This is an overview for others in your company (your boss, a colleague, etc.) of what social media is and how it might be targeted differently for each of the 3 generations. You could, of course, use the 3 websites you chose (one for each generation) to illustrate your points. You may also choose other websites. Here are some pointers: Start by choosing a company (real or hypothetical) that is considering using social media. You could use the company you identified in Case #1 or another. You must clearly define the product/services this company is targeting with social media. For example, you might choose back-to-school clothing from Justice Brothers. The more specific you are, the better your targeting. Identify the types of buyer(s) you’re trying to reach. Use demographic and psychographic variables to do this and make sure to use the data from the demographics table. Using our Justice Brothers example, it might be teenage boys, 11-15, etc. Given the PRODUCT and the TARGET MARKET, describe some social media options that you might recommend as a starting point. At least two options should be given. Make sure to identify your goal for each social media effort.
You've reached the end of your free preview.
Want to read all 6 pages?
- Fall '14
- Marketing, Generation Y, Generation X