Which of the following is the most plausible target audience when the main

Which of the following is the most plausible target

This preview shows page 29 - 32 out of 35 pages.

47. Which of the following is the most plausible target audience when the main marketing objective is to increase market share? A. New category usersB. Brand loyalsC. Other brand loyalsD.Other brand switchersAccessibility: Keyboard NavigationBelch - Chapter 05 #47Blooms: UnderstandDifficulty: ModerateLearning Objective: 05-03 Evaluate the options for setting behavioural objectives and apply them when constructing a promotional plan. 48. Which of the following is the most plausible target audience when the main marketing objective is to increase sales volume? Accessibility: Keyboard NavigationBelch - Chapter 05 #48Blooms: UnderstandDifficulty: ModerateLearning Objective: 05-03 Evaluate the options for setting behavioural objectives and apply them when constructing a promotional plan.
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49. Which of the following behavioural objectives is more likely to be selected when a firm plans to increase its profit? Accessibility: Keyboard NavigationBelch - Chapter 05 #49Blooms: UnderstandDifficulty: ModerateLearning Objective: 05-03 Evaluate the options for setting behavioural objectives and apply them when constructing a promotional plan. 50. Sprite soft drink sponsored "Flowrider" surfing exhibits at major summer events, offering free samples of their new citrus flavour to consumers who attended. The behavioural objective behind this campaign was: Accessibility: Keyboard NavigationBelch - Chapter 05 #50Blooms: AnalyzeDifficulty: ModerateLearning Objective: 05-03 Evaluate the options for setting behavioural objectives and apply them when constructing a promotional plan. 51. Campbell's Soup aired TV commercials and ran magazine ads featuring recipes "just like Mom used to make." The behavioural objective behind this campaign was: A.brand re-trialB. repeat purchaseC. purchase intentD. brand switchingAccessibility: Keyboard NavigationBelch - Chapter 05 #51Blooms: AnalyzeDifficulty: Moderate Learning Objective: 05-03 Evaluate the options for setting behavioural objectives and apply them when constructing a promotional plan.
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52. Shahida Rampal owns a neighbourhood restaurant specializing in foods from her native India. Her research has shown that consumers in the area come to her restaurant 2 or 3 times a year, along with their visits to 4 or 5 other establishments nearby. She would like to entice these consumers to visit her restaurant at least one extra time over the course of a year. Her behavioural objective could be described as: Accessibility: Keyboard NavigationBelch - Chapter 05 #52Blooms: AnalyzeDifficulty: ModerateLearning Objective: 05-03 Evaluate the options for setting behavioural objectives and apply them when constructing a promotional plan.
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