Both the Australian posters and the health posters introduce us to the idea that propaganda has to ascertain who its target is and how best to effectively flip that target into action. These posters are examples of propaganda in that their intent is to elicit a YES response on the partof the audience.Above left: Public health campaign to try to halt the spread of TB (Source: U.S. National Library of Medicine, WikimediaCommons)Above right: Poster for Single Payer Insurance (Source: freestylee, flickr)Slide 12: Characteristics of PropagandaSlide 13: Final ThoughtsFor this course you will be required to read Randal Marlin’s Propaganda and the Ethics of Persuasionwhich is included in its electronic version as part of your course fees. Marlin’s work provides context for the various lessons. You may find it necessary to refer to his concepts in your discussion activities and in your term assignments.Lesson 2: What Is Propaganda? -Propaganda tells you what you already know, it builds on things you already know.Reading Notes: Chapter 1 “Why study propaganda?”●Out of the last two centuries a globally interconnected, mass-mediated society has emerged. The events of the twentieth century in particular have shown the enormous power, for good or evil, possessed by those who directly control or know how to manipulate the mass media.