False psas are public service announcements which are

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FALSE PSAs are public service announcements, which are typically related to social causes. Social shopping refers to the use of online tools to share a shopping experience with friends. AACSB: Analytic Blooms: Understand Difficulty: 1 Easy Learning Objective: 17-02 Identify three objectives of advertising. Topic: Set Advertising Objectives 7. (p. 357- 358) An advertising campaign's objectives should be specific and measurable. TRUE Specific, measurable objectives are important both in directing campaign strategy and in measuring results. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 17-02 Identify three objectives of advertising. Topic: Set Advertising Objectives 8. (p. 363) The key to a successful emotional appeal is to create a bond between the consumer and the brand. TRUE Emotional appeals seem to reach the customer on a deeper level and to create a connection.
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AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 17-03 Describe the different ways that advertisers appeal to consumers. Topic: Convey the Message 9. (p. 366) A pulsing advertising schedule uses periods of heavy advertising followed by periods of no advertising. FALSE A pulsing advertising schedule maintains a base level of advertising but increases intensity during certain periods. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 17-04 Identify the various types of media. Topic: Evaluate and Select Media 10. (p. 367) Isaac wants to measure the effectiveness of his company's advertising campaign. To do so, Isaac will have to assess elements of the campaign before, during, and after the campaign runs. TRUE In order to determine whether or not advertising had any impact, measurements before, during, and after the campaign are necessary. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 17-04 Identify the various types of media. Topic: Assess Impact Using Marketing Metrics 11. (p. 368) The primary federal agencies that regulate advertising activities in the United States are the DOD, DOE, and WTO. FALSE The advertising regulatory agencies are the FTC, FCC, and FDA. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 17-05 Identify agencies that regulate advertising. Topic: Regulatory and Ethical Issues in Advertising 12. (p. 371) Contests and sweepstakes are both forms of sales promotions, but a contest requires some sort of skill or effort, while a sweepstakes is a drawing of entrants' names. TRUE Contests require effort on some level; sweepstakes require only that the individual submit an
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entry. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 17-07 Identify the various types of sales promotions. Topic: Sales Promotion 13. (p. 374) Beverage companies often pay movie producers to have their products used and shown in movies. This is an example of product placement.
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