sunglasses in the market Poor Marketing Strategy Expensive Digital product

Sunglasses in the market poor marketing strategy

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sunglasses in the market Poor Marketing Strategy Expensive Digital product marketing The product line is not well- known Expensive Poor target market Better marketing strategy Focus on female consumers Brand perception Conclusively, Oakley and Maui Jim are Ray Ban’s direct competitors since they are all positioned in the fashion industry and sell sunglasses. Their target markets include the middle and upper-class fashionable men and women. However, Ray-Ban has a competitive advantage over Maui Jim in the area of product marketing and promotion. Its products are relatively cheap compared to Oakley and Maui Jim which attracts a huge consumer database. Ray-Ban, therefore, needs to improve its marketing strategies and diversify its business to gain market advantage over its competitors.
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Surname 6 Works Cited Bhasin, Hitesh. "Marketing Mix of Oakley - Oakley Marketing Mix and 4 P's." Marketing91 , 8 Jan. 2018, . Accessed 21 Oct. 2018. Dharawat, Fairy. "Maui Jim: With a Long-term Vision." , Retail 4 Growth, 2014, . Accessed 21 Oct. 2018 . Ecommerce DB. "Ray-ban.com Revenue | EcommerceDB.com." Home | EcommerceDB.com , 2017, ecommercedb.com/en/store/ray-ban.com#sales. Accessed 21 Oct. 2018. Huynh, Linda. "Ray-Ban Marketing Plan." Issuu , 2017, issuu.com/lindahuynh48/docs/rayban_g9. Accessed 21 Oct. 2018. Luxottica. Ray-Ban: The history of the top-selling eyewear brand worldwide . . Accessed 21 Oct. 2018. Oakley. "Target Market." Oakley , 2018, oakleyclz.weebly.com/target-market.html. Accessed 21 Oct. 2018.
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  • Spring '16
  • Marketing, Sunglasses, Ray Ban, Oakley, Ray-Ban, Ray Ban’s direct competitors

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