using technology presents is unreliability. The applications, as well as the means used to access them, are susceptible to factors such as power outages, and system failures. This approach’s reliance on technology may sometimes hinder efficiency.2.The successful usage of social media can have many benefits when it comes to advertising, brand building, market research, and customer service. With social media platforms such as Facebook, Twitter, Instagram, and Snapchat, companies can advertise their brand with virtually no cost at all. Due to the influence of social media on today’s youth, this method of advertising has been very effective as comes off less forced in comparison to more traditional methods of advertising. Social media can also help with brand building since through its usage, companies can directly inform consumers about what they want them to know about their brand, what they have to offer, as well as their company values. In the terms of market research, consumer interactions on social media (such as using the like button on Facebook) can be tracked and sold to marketers.
- Fall '12