Listen to certain types of music and how the brain

This preview shows page 4 - 7 out of 9 pages.

listen to certain types of music and how the brain interacts with tunes and sounds to feel emotions, “Music has been considered an efficient and effective means for triggering moods and communicating nonverbally. It is therefore not surprising that music has become a major component of consumer marketing, both at the point of purchase and in advertising. There is now even a trade magazine devoted exclusively to these uses of music and at
Image of page 4

Subscribe to view the full document.

least one ad agency has a vice president for music… both music and neurophysiology, indicates that appropriately structured music acts on the nervous system like a key on a lock, activating brain processes with corresponding emotional reactions“ (94). By having negative music marketed will bring out negativity amongst the listeners. The music industry is ostracizing women by having known named artists slandering women and generalizing them into a category that is teaching others that it is acceptable to do the same. Burner is proving that playing certain music will affect the mood and thought processes of people. If an artist is slandering women and younger generations are listening to it the only outcome will lead to counter affects in the brain to thinking women are less than others. It seems taking a few steps forward with the women’s rights movement is now being made mockery of from singers because of the messages they are sending. Some famous rappers Jay-Z and Kanye West sing about many controversial topics in society but one notorious topic they always manage to add into their songs is referring women to the word bitch, “You are now watching the throne, Don't let me get in my zone, These other niggaas is lyin', Actin' like the summer ain't mine [Jay-Z] I got that hot bitch in my home [Kanye West] You know how many hot b**ches I own” These known named artists are using a misogynistic tone referring to women as a bitch, female dos, and claiming to own them. They use this marketing technique to add in their view point with underlying messages that is having millions of viewers to watch and listen to diminish women. This is an ongoing battle with women trying to be more equalized and valued from others, especially men, while having them listening to vulgar music that is contradicting them. When young women are listening to these artists they are receiving a wrong misrepresentation of their self-worth. They are not seeing paid actresses in these music videos only what is making a “bad
Image of page 5
bitch”. The music industry has been using this term to have women want to refer themselves to being independent but calling themselves a bitch. This is making the beats and tunes catchy to the brain but advertised wrongful messages using a double entendre. It seems women are being caught in an illusion because the music industry is making women disrespecting themselves seem excusable. It is a fruit of the confusion for young men because they hear the music and think referring to women as a bitch is disrespectfully but find themselves singing along and soon counteract their original thought. The music industry is purposely advertising mixed messages
Image of page 6

Subscribe to view the full document.

Image of page 7
  • Fall '08
  • Bernhisel,D
  • Marketing, English-language films, American films, Black-and-white films, Annette Bening, Julie Willet

{[ snackBarMessage ]}

Get FREE access by uploading your study materials

Upload your study materials now and get free access to over 25 million documents.

Upload now for FREE access Or pay now for instant access
Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
— Christopher R., University of Rhode Island '15, Course Hero Intern

Ask a question for free

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern