PharmaSim Decisions Advertising Decisions Budget Message Target segments Ad

Pharmasim decisions advertising decisions budget

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PharmaSim DecisionsAdvertising DecisionsBudgetMessageTarget segmentsAd message objectiveAd message benefitsAgency
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PharmaSim DecisionsPromotion Allowance %Trade promotionCo-op Advertising ($ and which channels)Consumer promotionPOP ($ and which channels)Trial Size ($)Coupons ($ and face value)Promotion Decisions
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PharmaSim DecisionsProduct Decisions (Special)ReformulationLine extensionNew product introductionDiscontinue (when having more than 2 brands)
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PharmaSim Demo
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Go to Login to your class website using your user ID and passwordChange password (“My Settings”)Login
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Class Website Simulation PagePharmaSimSchedule
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Class Website Simulation PageSimulation tour, Quick start guide Decision AidsCase and Manual
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Class Website Simulation PageAccess the simulation
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Navigating PharmaSimSubmenusIndustry name, period, and user informationPharmaSimMenusNavigation Buttons
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Navigating PharmaSimSelect the period you wish to viewClick Print to print a copy for your records
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STARTUPStartup: the Briefing is a good place to begin!Learning about PharmaSimRead the case; also found in your student manualLearn about the OTC cold remedy marketView the Briefing (a short version of intro)Refer to the Glossary as needed (you may want to have it handy)
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DECISIONS…to open the decision input screen.Click [Enter Decision]...Decisions is where you will enter and review decisions each period
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DECISIONSCheck your decisions on the Decision Summary screen before advancing the simulation to the next period.
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ANALYSISWhat if…allows you to calculate projectedincome and expenses, based on your projected sales, before the simulation is advanced.The Budget Allocation report summarizes budget expenditures based on your decisions.Test Market allows you to experiment with different combinations of price, advertising, and promotion.
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COMPANYCompany providesinternal companyreports (such as Product Contribution and Performance Summary). Updated every period.Performance summary displays a summary of decisions and results for the current period. To view the performance summary from previous periods, simply change the period # by using the period drop-down box.
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MARKETAll reports are pre-purchased.
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