development Institute system to provide employees with the privilege to peruse new strategies and opportunities to develop the
talents and professional passion. The company use the strategy as a means to encourage employees to be more innovative and to
become entrepreneurs in developing their own business ideas.

Samsung Space Matrix

B.C.G Matrix
BCG matrix enables multiple companies to
manage their portfolio of businesses in the way of
studying the market share position and the organization
growth rate of each part within the enterprise (David F.
2015, P. 195).
With Samsung BCG matrix, the star
representing Galaxy S series phone, and Samsung Note
phones, which has the highest cash usage. Upper right
of the BCG matrix is the question mark (?) Which
representing galaxy grand and Tablets. Cash cow as a
small cash for the company, representing Galaxy ACE.
The dog was also representing Samsung CDMS primo
as little as growth level. Therefore, l can conclude that
Samsung BCG matrix subsequently has a small increase
in revenue imperative, which management need to
allocate its resources to improve the market share.

Description of Samsung Strategies:
Samsung Electronics is situated in South Korea and works in 65 nations worldwide with 157,000
individuals working for the company. Samsung Electronics items encompasses semiconductors, hard
drives, advanced showcases, home appliances, cell phones, and others. (Dudosky, 2012).
Emotional
changes in the system of the organization have permitted Samsung Electronics to improve as one of
the principle players in the majority of business among its competitors. For example, Galaxy Tab
created by Samsung is the main generous rivalry to iPad delivered by Apple. Samsung has improved
in growth and development and being useful in new technology, to customer’s satisfaction needs
through the implementation of creating new gadgets. The company has increased in its innovation,
by setting up the needs of clients, Besides, the company has a comprehensive portfolio in its
products. One major marketing strategy that Samsung is using is the marketing mix.
The marketing
mix, also known as the 4ps, is developing at a faster rate by Samsung Electronics, as a result of sales
of smartphones and it brand quality in the market. Besides, the company has a valuable and efficient
customer service in product differentiation. One other strategy of Samsung is the use of skimming
price beyond that of its competitor’s. The company maintains its competitive pricing, to overcome its
competitors.(marketing91.com).

Strategic Analysis, Choices, Impact, and
measurement of Samsung Company
Product positioning maps{PPM) is a widely utilized tool used by management to
identify target consumers to focus marketing efforts on setting the stage for
deciding how to meet the needs and wants of particular users (David, F., PP.


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- Fall '19
- Marketing, Samsung Electronics, Samsung Group