Pepsi already sells coconut water under its Naked Juice brand. Phenom, however, will be different product in that it will be fortified with vitamins and minerals. “Coconut water has been recognized as one of the fastest growing categories in the beverage industry, and we believe the joint venture represents an exciting opportunity to launch a fortified and differentiated line of coconut water products. We believe the combination of PepsiCo’s strong capabilities in the global consumer beverage market with GNC’s vitamin and mineral capabilities will uniquely position the Phenom brand of coconut water in the health and wellness market”, said Joe Fortunato, CEO of GNC.THE COCONUT CULTURE IN CUBA The coconut trees are spread in our coasts, gardens and backyards of the whole country. Even so, as a commercial crop its presence is limited. Its integral profit is restricted only to Baracoa. The enterprise “Coco Baracoa” counts with 10 000 ha. There are a mix of varieties and natural hybrids being the dwarf types the predominant varieties. At the beginning of XX century, lethal yellowing disease (LY) provoked the destruction of most of plantations. The disease is present nowadays everywhere but not with an aggregated distribution, even when putative vectors have been detected. Several plant species associated to coconut plantations showing LY symptoms have been detected, some of them with the confirmation of phytoplasm infection. There are advances in the detection and identification of phytoplasm in putative vectors as well. The main plant health problems affecting this crop currently are mites such as Aceria guerreronis. Its natural enemies have been identified and we are establishing the conditions for its multiplication and release to the fields. The coconut oil aimed at the cosmetics industry is obtained from the copra and it’s produced in rustics’ furnaces using coconut shells as energy power. Nevertheless, we are increasing the use of solar energy for this process. A solar dryer is available now to the treatment of fruits for human consumption.
Page: COCOMMUNITY, VOL. XLI NO. 1, 1 January 201120GHANA MOFA SETS UP COCONUT SECTOR DEVELOPMENT UNIT The Ministry of Food and Agriculture (MOFA), Gahana has established a Coconut Sector Development Unit (CSDU), in the headquarters at Sekondi, to continue the work of the Coconut Sector Development Project (CSDP). Mr. Emmanuel Sasu Yeboah, Head of the CSDU, told that the MOFA has taken over the responsibilities of the CSDP. He said the unit is producing high yielding hybrid coconut seedlings, such as the Sri-Lankan Green Dwarf, crossed with Vanuatu Tall (VTT), and Malayan Yellow Dwarf crossed with Vanuatu Tall, which are tolerant and resistant to the lethal yellowing disease. He said the local variety, West Africa Tall, is not resistant to the disease.