Details about the assignments will be provided in class TAs will hold review

Details about the assignments will be provided in

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Details about the assignments will be provided in class. TAs will hold review sessions during which you can work on your assignments. These sessions are optional. 1/23 (6:00-7:00 PM at Sage Hall 141): SPSS and CISER 1/30 (6:00-7:00 PM at Sage Hall B05): Assignment 1 2/6 (6:00-7:00 PM at Sage Hall B05): Assignment 2 2/27 (6:00-7:00 PM at Sage Hall B05): Assignment 3 5. Class Guidelines Use of electronic devices is restricted for classroom work only. Other uses are unacceptable. Regular interruptions will affect class participation grade. Academic Integrity: Every Cornell student is expected to exercise integrity in all academic undertakings. By submitting work for academic credit at the Johnson School, you are affirming that the work is your own, and that you have abided by the explicit and implicit instructions regarding allowable sources of assistance. You are responsible for understanding and adhering to Cornell’s Code of Academic Integrity. It is a violation of Cornell’s Code of Academic Integrity to seek or use case or problem-specific help from a student who has previously studied the case or problem (“unauthorized assistance”). Any student who assists you would also be in violation. The full text of which may be found at: . A summary of Academic Integrity at the Johnson School, with links, may be found at: . Accommodations for students with disabilities: In compliance with the Cornell University policy and equal access laws, we are available to discuss appropriate academic accommodations that may be required for students with disabilities. Requests for academic accommodations are to be made during the first two weeks of classes, except for unusual circumstances, so arrangements can be made. Students should register with Student Disability Services to verify their eligibility for appropriate accommodations.
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AEM 4015 / NBA 6340 Page 4 Customer Analytics & Strategy 6. Short Outline of Class Meetings In most instances I will assume that you have prepared the relevant material prior to coming to class. Nevertheless, we will discuss issues related to reading materials during the class and there will be opportunities for clarification. The schedule of sessions may be modified slightly to accommodate guest speakers. Tuesday Thursday 1. 1/21: Customer Centricity 2. 1/23: Customer Lifetime Value 3. 1/28: RFM Segmentation 4. 1/30: Predictive Analytics I 5. 2/4: Predictive Analytics II 6. 2/6: Customer Satisfaction Due: Assignment 1 (Individual) 7. 2/11: Business (& Natural) Experiments I 8. 2/13: Business (& Natural) Experiments II Due: Assignment 2 (Group) 9. 2/18: Customer Acquisition 10. 2/20: Customer Retention February Break (2/22 – 2/25)11. 2/27: Guest Speaker: Will Brassel 12. 3/3: Customer Development Due: Assignment 3 (Group) 13. 3/5: Guest Speaker: Lindsay Lehman 14. 3/10: Customer Attrition
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AEM 4015 / NBA 6340 Page 5 Customer Analytics & Strategy 7. Tentative Schedule of Class Meetings Class 1 (1/21): Customer Centricity Objectives
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  • Spring '14
  • Park,Y
  • Marketing, Customer Analytics & Strategy

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