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10. Discuss recent developments in the measurement of television viewingaudiences and their implications for advertisers. Do you think advertisers shouldhave to pay for viewers who watch TV shows on a time-shift basis on their DVRsor video on demand?
1. Discuss the digital disruption that is impacting the traditional print media ofnewspaper and magazines. What are some of the ways publishers can respond tothese changes and attract and retain advertisers?