Purchasing new products as they become available and

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Purchasing new products as they become available and technology improves. Deeper relationship drawn from accessories and promotional items. Secondary target market Commercial Applications Businesses that require unique ways of filming for training purposes, safety, security, and enforcement. Lightweight versatile camera that is easy to use and does not interrupt normal business dealings. Ongoing service agreements to maintain products, upgrade equipment, and develop special accessories. (Silvia, 2015)
Paper 2: GoPro Group Study 10GoPro Employees GoPro is an Equal Opportunity Employer and it generally seeks for highly motivated and top-tier candidates to take the responsibility for a particular job in an efficient way. Employee SelectionEmployees at GoPro can be screened by submitting the application online or on site or could have get appointment with the help of other third party firms. If their profile got selected then the interview would be conducted by the HR executives of the company as per their norms, it could be direct interview or could be done in more than 2 rounds. And GoPro mainly selects a candidate by considering the skills such as Bachelors/Graduate degree, their profile comparison with the job responsibilities and number of years of experience etc. (GoPro, 2018) Employee hiring policyAt GoPro, Skilled and Knowledgeable employees with experience are mostly preferred. They also provide some training to new joiners but mostly prefer people who have zeal to learn & conduct themselves ethically. GoPro can opt off campus hiring policy or online recruitment policy or through job consultant’sreferences to fill its vacancy. They will perform the screening of all the applications thoroughly & select potential ones & proceed with the interview rounds as per their company norms or requirements. (GoPro, 2018) Motivation and Commitment among EmployeesGoPro lead their employees in the direction of success by sharpening their skills, knowledge & talent at the company by providing several courses accessibility for free, refreshment social events etc. Company adopts code of ethics like honesty, truth, fairness etc. which are equal to each & everyone. Motivation & commitment among employees at GoPro can
Paper 2: GoPro Group Study 11be ensured by providing rewards & incentives policies like below for best performance at work. (Cleverism, n.d.) (a)Ethical conduct at work. (b)Make goals & objectives & communicate with the employees at all level for commitment at work. (c)Company Social events, Yearly Performance bonus & Employee stock purchase plan. (d)Free accessibility for courses to improve employee skills. (e)Vacation and paid time off & Employee discount. (f)Legal assistance &Pension Plans. (g)Health, Dental, Vision insurance & Mental Health care. (h)Bereavement Leave & Maternity and Paternity Leave.

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